SEO
Lessons To Learn From Search Engine Optimization
Many webmasters consider search engine optimization or SEO to be a lynchpin of the success of their website and product, but it is overkill to spend too much effort on search engine rankings and not enough time on the aspects of the business that are fully within your control such as the content.
This article examines why many web developers and marketers swear by the principles of SEO, and why some of the six-figure earning products did not even have a title tag.
Getting traffic from a search engine will usually mean that the person who has found your website is looking for exactly what it is that you are offering, which offers an excellent opportunity because this person may be already pre-sold to the product or service that you are offering.
If you can use keywords and links to get the top spot for a popular keyword term, you are then in a position to offer a product to that visitor related to the problem they need to solve or the product they need to buy.
Many marketers are just that: Marketers. They are not web designers and they do not know HTML, so all that matters to them is how the page looks and whether it gets a sale.
Whether you have a website that is a marketplace or auction platform, or whether you have a sales page with a solitary product that offers a solution to a problem or a needed service, many marketers could care less about how they rank in Google for a certain word. Much of the traffic to a website like this might be paid advertising, or it may be only local traffic directed to your website by referral or email marketing.
If you ever attend an internet marketing conference and discuss these issues with others who are in your same profession, you might notice that two general classes of marketers emerge depending on whether they have a more analytical mind or a more creative mind.
The person with the analytical mind would have been gifted at math and science, and enjoying the science of search engine optimization for the results it can bring. They also probably know web languages like HTML and may even build their own websites.
The person with the more creative mindset may not even know how to build a website. They are likely a copywriter as a profession, and they are more focused on the marketing aspect of the website and providing a product with real value that exceeds the amount of money needed as payment.
Many times a product like this may get promoted by an email marketing campaign or even by physical offline promotion, so if you anticipate that the visitors to your website will be local then you really do not need to worry about the search rank, since all your visitors arrive by referral.
