Ninja SEO Methods

By Nick Hatton

I often get asked by people how they can increase their rankings in Google and other search engines and the answer is a simple yet complex one.

Imagine you are a life coach in a networking event full of people and someone comes in looking for a life coach. You want to be make it clear your a life coach – looking like a life coach, sounding like a life coach and saying you are a life coach. Well thats what you need to do with your website – tell the search engines you provide life coaching. This is known as “on-site SEO” and includes amending HTML tags such as your page title, heading tags and image tags to include your keywords.

Going back to the networking event analogy…. what would really convince people you are a life coach is if other people in the room were pointing to you saying “see that guy over there…. he’s a life coach”. Well its the same principle for search engines – the more people pointing at you saying what you do the more search engines trust you. The way to get other sites “pointing at you” is using backlinks embedded on their webpages. Backlinks are usually seen as with some anchor text which is a string of text displayed to the user to provide more meaning to the link rather than displaying the destination URL That anchor text is basically a websites way of saying “click here to find out about XYZ”. By using our keywords in this anchor text we are essentially telling the search engines thats what our website is about. The more links you have pointing to your website using that keyword phrase the more search engines are going to think that phrase is what you are about!

Forums, blogs, directories, link exchanges and article submissions are a number of excellent ways of increasing the number of backlinks to your site. But its about quality as well as quantity. See, Google ranks all websites on a scale of one to ten known as “PageRank” and calculates the rank of each site based on its complex algorithm taking hundreds of factors into consideration. Websites ranked higher are those with lots of content (BBC, Facebook etc) and having a couple of backlinks from higher ranking sites like that are probably worth ten-fold compared to a backlink from a low-ranking site like a local gardening centre or something.

People have tried all sorts of ways to fool search engines and “trick” them into ranking their website higher – but search engines are smart, they are aware of such tricks and will punish sites they crawl using what’s known as “black-hat” techniques (an industry phrase for naughty SEO techniques). Natural techniques are the best form of increasing your rankings – posting on forums, articles as well as social media are all excellent ways of helping to increase your ranking – and of course they are – because these are natural methods of promotion and the more people are talking about something the more search engines deem them relevant.

Advice provided by Nick Hatton of Empire Solutions, providing a wide of solutions from web design to IT support to help small to medium sized businesses increase their sales whilst saving precious time and money.

At this time of each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year.

From a marketing perspective, it’s easy to get overwhelmed with all new ideas and bright shiny objects out there to pull our attention away from the marketing strategies that matter most – those that will actually improve your business and expand your marketing reach.

So, in honor of the new year – I present to you the 12 best online marketing strategies to focus on for 2012. There could be more – but these are in my opinion the best strategies to bring you quicker to your business goals using online marketing strategies that work.

Don’t choose them all! Focus on the 2 or 3 that you feel could impact your marketing effort the most – and carve out the time and plan for implementing them next year!

1. Improve your irresistible free offer. Perhaps it’s time to replace that outdated “free report” or “eBook” with an even higher value freebie to offer site visitors. As I referred to in my post about the best freebie out there – my favorite is still the Audio CD – which has huge intrinsic value because it’s a physical “thing” and you can capture mailing addresses in addition to just email address.

2. Launch a new product or program. There is always something you can “launch” whether it’s a new product or program. You can also “re-launch” something you did this year that performed really well. My post shares some great methods for launching a new product or program. Think about what you can do differently this time around to make it even more engaging and worthwhile for your audience. Add more bonuses and juicier incentives to help increase sales.

3. Do a new webinar or teleseminar. Each new year is a great time to host a new topic using either a webinar or teleseminar. It can also be a perfect time to switch up the format and see what works best. Been doing a bunch of teleseminars lately? Try a webinar? Doing just webinars? Try a teleseminar. And, choose a topic that is new to your audience and see what kind of response you receive.

4. Connect with a new joint venture partner. Have this year be the year you establish a great partnership with a new strategic alliance or joint venture partner. I explained how to do this in my post about joint venture as a great list building strategy. Someone that you feel can really pull you and help you in a big way – while you can do the same for them. I always like to think outside the box about who to connect with – and expect something great as a result.

5. Create an affiliate program. Perhaps this is the year you launch an affiliate program. Affiliates are a great way to spread your message and build your list – while also supporting your sales of products or programs. Pretty much most shopping cart programs support affiliate programs and are easy to establish.

6. Update your website / blog. Website looking a bit outdated? Perhaps it’s time to hire a graphic designer for that new logo you’ve been craving or hire a website developer to update your entire site. I shared how important design is when it comes to marketing online in an earlier post so don’t skimp on the important details when updating your website. First impressions matter most when designing your website.

7. Be more active on social media. Are you one of the folks who has a Twitter account but hardly ever uses it? Perhaps you’re wondering exactly what to post on that new Facebook fanpage you created? Have this year be the year you be more “social” on social media. Remember, you can’t be active on these social media sites unless you show up and do the work.

8. Start a pay-per-click advertising campaign. I’m a huge fan of pay-per-click advertising. One of my earlier posts about PPC explains that it’s one of the best and most effective ways to quickly and authentically build your list with highly qualified leads. Whether it’s Google AdWords or Facebook ads – they convert brand new prospects onto your list and you can target very specific groups of people searching what you have to offer. Yes, you gotta pay for the traffic – but – it’s definitely worth it on the long run.

9. Add video to your marketing. It’s 2012 and you’re still not using video in your online marketing? It’s time to jump onboard with the most powerful and effective way to connect and build trust online with visitors to your site. With the advances of technology and video equipment costs plummeting – you really have no excuse to do more video and start reaping the benefits immediately.

10. Generate more content. Only posting to your blog once every other week or once a month? This is the year you need to generate a ton more content – way more than you’re even doing now (unless you blog every single day.) Putting out high-content and high-value articles and blog posts is how you get new traffic as well as nurture the existing audience you have on your list. Content is king.

11. Be smart about SEO. Still don’t have a clue about search engine optimization or how it relates to your blog or website? SEO is critical for having massive success online – and can’t be ignored or overlooked anymore. Develop a comprehensive SEO strategy about how to improve your search engine rankings for your best keywords and let’s get to work.

12. Email your list more often. Only sending the email newsletter out when you have the time for it? This is the year we get you on a consistent and frequent schedule of emailing your list all this great content you’re now generating. If you’re doing monthly now – consider bi-weekly. Sending the newsletter every other week? Let’s make it happen by sending it weekly. The more you email your list – the higher your open rates and consumption of your content – which is all good.

There you have it! The official 12 best marketing strategies to grow your business with online marketing for 2012.

Until next time… Learn It, Love It, Live It!

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads online, visit www.derekfredrickson.com.

The official definition of internet marketing refers to the promotion of products or services over the internet. That can also include marketing done via e-mail and social media sites. Internet based promotion of products and services provides access to millions of potential customers each day. With all the new technology developments, the opportunities to grow your business using the web can be limitless.

There are a variety of methods that have proven fairly successful for those who use them. However, depending on the product or services, using a mix of advertising methods is often the best option. This type of web based advertising allows you greater control and to target specific groups or individuals. As opposed to hard copy advertising which restricts your potential customers to those who actually see the advert.

Web based advertising can often work out less expensive than other forms of promoting products, and you can expect to receive a better return on your investment. Your message reaches potential customers in a split second and relieves them of the hassle and cost of buying and reading newspaper and magazines articles to find out what is new. Many of the large well brands participate in direct marketing allowing their customers to purchase direct from the comfort of their home.

Making use of search engine keywords is a popular technique used in online advertising. Anyone browsing through the internet can enter a search word or phrase and if your advertisements contain the search keywords your link will appear in the search results list. Having someone in-house or hiring in the services of an expert in Search Engine Optimization (SEO) can help you to achieve a high ranking with many of the internet search engines. That can only be good for your business.

Niche marketing targets potential customers who have an interest in a specific topic or product. It can be compared to a large retail store that is made of different areas. If you want to buy a new television or a DVD player, you would not go into the children’s clothing department to look for them; you would visit the electrical section.

So in effect with niche marketing you are missing out all the other store sections and going directly to your product or service. The potential customer is happy because they do not have to spend time trawling through all the things they are not interested in, to get to what they want. They know when they land on a niche site that they will find more detailed information, than they c find on a general site.

Internet based promotion also allows advertisers to use what is referred to as geo-targeting. That simply means that you can set geographical restrictions on your marketing. For instance, if your product is available in the US through one supplier, but is also available in other countries, your promotion details will change automatically depending on the customers geographical location.

Internet marketing is the way forward for many online and offline businesses. The tools and techniques can appear to be daunting to the uninitiated, but taking the time to explore the possibilities will be beneficial to any business. You also have endless opportunities to market your products or services online.

By Byron Dyson

Mobile advertising is fast becoming the most well-liked method of marketing for a lot of organizations. Marketing via mobile phone is a lot more successful simply because many people no longer possess or answer a traditional phone within their home. Because they’re continually on their cell phones, people today are more likely to become aware of advertising via mobile approaches. Individuals spend a large amount of their precious time texting, emailing, as well as searching the web by way of their mobile phone devices.

Mobile phone marketing enables organizations to connect and market to their desired demographic in an interactive and relevant way by means of wi-fi networks and mobile devices. Due to the fact it is a paper less method of advertising, this can spare a business lots of marketing expense. Saving these companies enormous amounts in publishing costs, they are able to also create online discounts or vouchers. In addition, decreasing the quantity of document and printer ink which is used for advertising can also be significantly better for the ecosystem.

In several parts of the planet, Short Message Marketing (SMS) has become the most popular way to market. Because the service providers police their individual systems with set guidelines as opposed to e-mail over the public internet, this can be a safer way to interact with a crowd. This also permits companies more control over the locations in which they wish to advertise. To advertise inside a specific locale or preferred market, they are able to select one particular or a number of area codes. Because certain areas may contain a higher percentage of individuals of a specific age group, race, or ethnic background, this allows businesses to specifically focus on their desired demographic.

Multimedia Message Service (MMS) advertising has also grown to be very well liked nowadays. These kinds of messages may contain slideshows, pictures, audio, video clip, and text. So far, this is perhaps one of the most eye popping form of mobile phone advertising. Back and forth from any smart phone with a color screen, these kinds of messages can be sent. Simply because clients can communicate with the company doing the marketing directly through the ad that was delivered to them, this type of marketing is a lot more interactive. A few of these MMS messages can allow the customers to weblog their photos online and even send to a real-time board.

Marketing on webpages designed for accessibility by cellular devices is yet another mobile phone advertising option. The Mobile Marketing Association gives specifications for formats of presentation, advertisements, and reporting metrics. Web forms on web pages may be used for event reminders for people that are not usually seated at their computers. Mobile content providers have for years already been offering advertising positioning.

Mobile device marketing is a superb development in advertising and is continuously advancing to match advancing technology. Mobile device advertising is much better for the earth as it decreases paper and printer ink utilization which in turn saves trees and keeps landfills from filling up as fast. Additionally it is better than conventional advertising such as billboards, brochures, and commercials since it can reach a much wider market with a reduced cost to the company.

When it comes to marketing, there are a lot of new tools. If you’re thinking about sms marketing or sms gateway, you need to undoubtedly look at our internet site for a lot more information.

By Kathy Jenkins

Whether you have a business in the real world or an online business you are going to see that there’s a lot of advantages to Internet Marketing and advertising. Many tiny business owners decide to market their business and they do not even know there are many available benefits. You are going to find that marketing and advertising is something which is not easy regardless of your business and obviously Internet Advertising is just as difficult. To do it properly, it doesn’t only take money, but additionally a lot of work and persistence. If you have the right knowledge of Internet advertising, you are able to use it to build up your business, even if it’s offline.

It hasn’t taken an extremely long time for the Internet to become the form of communication used by most folks, and it is even becoming the place folks are doing their shopping. One of the main reasons folks are now doing most of their shopping on the net is because they can get better deals and they don’t need to waste time in a store. Because of this you ought to comprehend that the Internet is a great way to market just about any kind of business or product. By now you should realize that promoting your offline products on the net you’ll be able to generate more product sales. Antique stores are marketing their goods on eBay as a way of increasing their profits, and entirely changing the way they do business.

Traditional advertising methods are considerably more expensive than using Internet marketing and advertising, and there aren’t any flyers or brochures needed. Think about precisely how easy it’s to use the Internet as opposed to using radio or TV marketing, managing a call center or printing brochures. Another thing you ought to be considering is the vastness of the Internet, you must remember that when advertising and marketing online, the world is your customer. You may also see that people will be searching particularly for what ever product you are marketing. You will be reaching folks when you’re marketing on the radio, however they won’t be seeking you in an active way.

Every single day of the year you can be opened, when you’ve got an internet store, and that’s a terrific advantage. Something else you might have to do is simply compare the different prices of advertising and marketing which you can get for traditional offline advertising and marketing and compare that to Internet Marketing. Online advertising and marketing is something that has become so popular that even new organizations are jumping in on the craze. You are able to contact customers immediately as well as take orders by making use of email, which is actually an instant form of communication. You can have a big benefit over your competition if you have a presence online, specifically being able to instantly take orders.

You are in addition going to find that there’s not just one method to advertise on the internet there are actually multiple methods which you can take advantage of. An additional great thing about marketing on the web is you can build an e-mail list and wind up building a long lasting relationship with your customers. Once you realize what Internet advertising and marketing can do for your business, it is there for you to make the most of.

Kathy Jenkins writes Wedding Speeches Mother of the Bride . To know more about Mother of the Bride Speeches click here.

All marketing campaigns should have a visual component to them and many marketing activities might be entirely a visual experience for the end user, so focus on the graphics and design team to increase the likely hood that a new marketing effort will attract new business. When marketing to a new customer it’s critical to catch their attention and create a desire within them to want to learn more about your product or service. Depending on the marketing message and the desired demographics the visuals will be different but they need to achieve the overall goal of capturing the person’s attention long enough that there is an opportunity to acquire the new business. Small business owners have many resources available to them through the web to have the capabilities to hire designers and execute new campaigns.

Crowdsource Ideas

One of the best methods for finding the right marketing images for a specific joint venture marketing campaign is to crowdsource the project out to many different design teams that are competing for your business. This allows you to put your concept and marketing campaign focus into words and allow several designers to put their inspiration into your ideas and create an excellent visual marketing tool. Companies like 99Design.com provide graphic design services for many core business marketing tools that are likely to be part of any joint venture marketing with your business partners.

Crowdsource Examples

An example of the types of graphic design work available for crowdsourcing:

- Logo Design

- Web Design

- Business Cards

- Icon Design

- WordPress Theme Design

- Stationery Design

- Brochure Design

- Print & Packaging

- T-Shirt Design

- Banner Ads

Crowdsource Benefits

Using a crowdsourcing solution like 99Designs.com for creating all the graphics and marketing collateral for your next marketing campaign allows you to cull the best from several smart and creative designers. Each project you load into the system is like a mini-contest, the designers will create their work and when you select the one you like they are awarded the job. This allows you to avoid the process of finding and hiring the perfect candidate. If none of the designs will work for the marketing campaign you can get all your money back.

Ready to Attract New Business

By creating very appealing marketing collateral for all marketing campaigns, the businesses capability to attract new business will improve. Creating a banner or special T-shirt for a specific event that your business is attending and marketing can be that unique touch that separates your business from the rest. Engage with your target demographic by connecting your brand with visual images that appeal to them. Include as much detail about your target market to the designers in the crowdsourced pool as possible. This will ensure the best designers will align their work to match the market.

Leverage the online community of graphic designers to easily improve the visual appeal of marketing campaigns to attract new business.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability. To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.