PPC
Writing Good Headlines For Pay-Per-Click Ad Campaigns
If you decide that you want to set up a search engine marketing campaign to drive traffic to your website or landing page, you will discover that there is fierce competition out there, especially if you are bidding on very popular keywords. To succeed in this sort of highly competitive environment, it is essential to have something that distinguishes your ads from your competitor’s ads, and one of the most important things will be your headline.
This article will explain to you one of the best strategies for making your ads stand out from all the others, which is writing headlines that catch people’s attention and make them want to click.
Writing a good headline can be the single most important factor between a highly profitable ad campaign and an unprofitable ad campaign, because it is your opportunity to catch the attention and curiosity of your reader and make them want to click on your ad instead of any others.
But creating headlines for your pay per click ad copy is not the same as creating a headline for a sales page or web page, because you only have a limited number of characters that you are allowed to use (usually less than 100), which means it can only be a few words long.
A good exercise that you can do in order to come up with the best headlines possible is to use a pen and paper and write down as many headlines as you can think of for the topic of your ad campaign, preferably fifty or more. This may sound like a lot of work, but it can be extremely useful for deciding which headlines look and sound the best.
A technique you can use to come up with more ideas is to create headlines that use a question mark and ask the reader an open-ended question, making them curious enough to click. Once you have created your list, you can narrow it down to the top five most creative headlines that you have come up with, and from there you can decide which will be the best to use.
The great thing about search engine advertising is that it allows you to conduct tests on different versions of your ad copy and headlines in order to see which ones are performing the best and which ones people are actually responding to. Deciding which versions of your headlines that you think are the best is only the first step, because the ultimate test of whether or not they are actually high performing headlines is how your readers respond.
After you find at least one version of your ad copy that outperforms all the others, you will know that this is where you should be putting the highest daily budget.
