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You thought you were done when you optimized your site for Google, MSN, and Yahoo, right?

Nope – the Microsoft Network, MSN, has partnered with Yahoo in a 10-year, $275 million dollar agreement and recently launched Bing.

Having gone live in June 2009, it’s instantly very popular. There’s even talk that it may eventually replace Google as the most popular search engine because it is intuitive and offers users a number of search options.

Early reports also show that Bing users are more likely to click on advertisements than Google users. Time will tell and Google will most certainly have an answer to Bing’s growing popularity. While we can’t predict the future, all signs point to making the effort now to learn SEO for Bing. Here are the top 6 ways to do that today…

1) Manage Length of Your Content

Make your content longer than 300 words. According to SEO experts, Bing algorithms seem to place a higher value on content that is over 300 words. That means longer blog posts, more content on web pages and longer articles.

2) On-Page Tips for Bing

Optimize your title tags for your keywords and use unique tags on each page. You may be doing this already for Google and Yahoo. Keep it up. Bing really likes title tags and pays attention to them when indexing and ranking your page. If you haven’t been paying too much attention to them up until now, it’s time to start.

3) Bing Linking

Linking is always important in SEO. However, unlike Google, when doing SEO for Bing, pay more attention to building backlinks from highly relevant websites. Also, Bing really likes outbound links and gives a bit more weight than the other search engines do.

4) Keyword Targeting

Bing’s own FAQ page suggests that you target no more than two keywords per page. We suggest you follow this rule. Usually you will want to target one main keyword you are trying to get ranked for and a mor elong-tail keyword which contains your main keyword in it.

5) Meta Tags

You may have let your meta tags slide ove rteh years because rumor has it Google doesn’t really pay much attention to them. However, Bing recommends you use unique description tags on each page.

6) Continue All Other Good SEO Practices

Good SEO for Bing does have some differences than Google, but good SEO practices still need to be followed too. For example:

* Use H1 tags
* Use text navigation links
* Use keywords in your URL

There’s a bit of disagreement between experts. There are some reports that indicate Bing places value on longevity. The older your website, the more respect Bing seems to want to give you. However, other sources cite that younger, newer sites, have the advantage. Regardless, whether you’re a brand new site or a website that’s been around for years, put the above practices in place and be patient.

As an internet business owner it’s always good to pay attention to what the big three are doing, the big three being MSN, Yahoo, and Google. And when two of them team up then that most certainly deserves a change in strategy. As the months pass and Bing continues to grow, there will likely be some additions or changes to how SEO for Bing will work. They may change things up and decide one day to index and rank websites differently. Stay tuned for further developments.

You will be able to optimize your website for Google and other major search engines as long as you are willing to put in the time and effort.

However, your work doesn’t get over once Given below are a few SEO maintenance tips that will help you do exactly that.

Make a SEO Plan:

There will be gradual steps to follow once you have started optimizing your website for the search engines. To stay on the first page, it will take more than just doing SEO on your site one time.

In order to make it easy for you to maintain your SEO efforts, it’s important that you create a strong plan to help you work on your site’s SEO consistently. Think about how much time you are willing to spend on your site per week, adding content, how many links you’ll be building etc. It’s much easier to take action once you have a plan in front of you.

This allows you to guide yourself to steady rankings for your website and to keep your site from falling in its rankings. It takes work, but then that’s how you get quality results.

Keywords Should Be Used as Needed:

If your website doesn’t include your keywords in the right places it could help you affect the overall rank of your site. Basic places to use your chosen keyword is in your title, in your headlines and with your images (and others).

Many webmasters and Internet marketers tend to ignore this aspect, even after knowing its importance. If you place your keywords correctly, you will do a lot better than the other people in your niche market and you’ll have a much easier time keeping your search engine maintained. Even if your website is ranking well without the keywords being inserted, just on the basis of backlinks, you should consider putting in the keywords at the appropriate places because your ranking may fall without doing it.

Dissect Your Success:

As things go on things are going to change and they won’t be the same as they were when you first optimized your site. This is why it is important to thoroughly investigate the successes you achieve as you move on; look at the data you collect and try to figure out how field changes have affected your ranks.

This is something that most marketers don’t do and–as you work on it–you will be able to get all sorts of data that will show you how to maintain your ranking. You might see that some strategies will continue to work the same but others don’t. Spend your time focusing on the strategies that work for you will help you quite a lot. That’s it! Easy to apply SEO tips that will help you maintain your site’s rank and help you take it to the next level.

For more information on maintaining your rank in Google check out this SENuke X review. There are lots of good tips and tricks in there!

If you want to understand why a competitor’s website keeps ranking higher for specific keywords in popular search engines compared to your business, it may be because they have advanced knowledge of search engine optimisation (SEO).

There are a number reasons why your website will keep losing out as your competitor may have a better web design with clear and simple navigation which makes it easy to find particular pages.

A rival site may also degrade well in the absence of JavaScript, CSS or images, with all important content being represented as text, which makes it accessible to both search engine bots and visitors using screen readers.

The competing website could have an URL structure that is clean and uses appropriate keywords, separated by hyphens, which helps search engines assess the content of individual pages.

Your competitor’s site might also have an HTML sitemap which assist with the crawling and indexing of the site’s content.

The rival site, which keeps beating yours, could make good use of appropriate keywords in all important areas of the page, including H1 headings, page titles and meta descriptions.

If all of these factors ring true then it is clear that your competitors has excellent knowledge of on-page and this is easy to replicate as long as you know what your doing.

Once you have the on-page optimisation to a high standard then it is time to start with the off-page section of a strategy and in this article we will concentrate on the importance of content creation.

Adding a lot of fresh, original content to a website will help increase the site’s perceived authority as a source of information and this regular addition of content sends further good quality signals in the sense that it is indicative of an active, up-to-date site.

Content which is original and written specifically for your site is also a good quality signal because sites which provide their own unique content are valued more highly by search engines.

If you are keen on adding fresh content to your site on a regular basis but do not have the time to do so, then you may need to employ the services of a copywriter that has experience in your industry.

All good SEO agencies will have a team of content writers that are skilled at writing online copy for a wide range of audiences that will ultimately boost the search engine rankings of your site.

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Any successful search engine optimisation strategy will take into consideration on-page meta data like title tags and descriptions.

The title tag is a significant quality signal that search engines use to evaluate a landing page and the keywords it may be relevant too. The meta description is primarily used to describe a landing page to entice clicks.

With an increased character limit of 160, in comparison to the Title tag (160 versus 70) a meta description can be compared to advertisement text of a paid search advert.

Due to the exposure title tags receive in the search results and its editorial value, search engines treat the contents of title tags with high esteem.

Unlike meta descriptions, which yield no impact on a search engines ranking algorithm, the title tag is always visible to users, likely resulting in why search engines value its contents so highly.

There are a certain number of factors to consider when implementing title tags and meta descriptions and they are listed below:

Keywords:

Use target keywords within your search snippet based on the content of the landing page. Try and align the placement of your target keywords to match a user’s search query, without degrading aesthetics.

Relevance:

Look to include target keywords at the start of the title tag. Industry research has proven that users scan the search results in an “L” shape fashion increasing the importance of initial keywords.

Length:

Try to keep the title tag below 70, and Meta descriptions under 160 characters, otherwise after a specific amount of characters, the rest will be truncated and not displayed in the search snippet.

Branding:

Try to include branding within your snippet, while ensuring that it follows after the keyword target. Brand loyalty and frequent visibility of a brand can influence the number of navigational queries associated with a website.

Descriptive:

Try and best describe the landing page contents. Don’t target keywords that do not physically exist on the landing page, otherwise it may impact bounce rates and how search engines evaluate the landing page.

Uniqueness:

Ensure that every landing page has a unique search snippet. Having duplicate entries within a website inevitably reduces the reach or pool of potential keywords you can target.

Metrics:

Take into consideration the traffic and conversion metrics that could be attributed with each keyword. This will ensure the greatest return on investment is achieved for your actions.

Synergy:

Synergistic use of branding, keywords and messaging used within both the Title tag and Meta description.

Looking for web designers in London? PureBlue are a web design London based Internet Marketing company with the focus on showing how the right internet presence can transform your business. Click the links to discover how PureBlue can help you!