Ninja SEO Methods

Ensuring your website’s content is search engine optimisation (SEO) friendly is an essential part of any internet marketing campaign.

When a search engine crawls a landing page it pays close attention to its content in particular the copy it’s comprised of as this helps a search engine decide which other keywords may be relevant too.

Factors such as the use and proximity of words within code bode highly in a search engines algorithm when deciding how relevant a landing page is for a specific keyword phrase query.

It is important to understand a description of the assessment criteria used to critique the copy on your website. Below is a list of names and an explanation of their meaning.

Keywords:

The words used when writing the copy help enable search engines to match search queries to web pages. Consider the relative proximity the keywords appear in relation to others to make structured queries.

Volume:

The volume of copy present enables search engines to build a greater understanding of what a web page is about and the keywords it may be applicable to.

Relevance: Ensure that the copy contains target keywords at the beginning of the copy and that the words used within the copy match that of the keyword target.

Uniqueness:

Search engines take a dim view of copy replicated from other websites. Therefore always write copy that is unique to your website.

Copy helps search engines determine the theme of the landing page. Therefore, it is very important that high exposure landing pages such as a homepage and frequently linked landing pages have sufficient levels of copy to rank successfully.

The volume of content on both a homepage and category pages should be high and it is advisable to increase the amount of keyword rich page copy to aid both users and search engines.

It is also recommended to include sub-category navigation pages as this will allow a website to increase SEO friendly copy and key information for users.

If you are not getting the desired traffic to your website, then you may want to improve the content on your website and you can do this by employing the services of a SEO agency.

Reputable agencies will have a team of qualified copywriters that will be up-to-date with all the latest SEO techniques so that internet users can discover your website quickly and easily.

SEO results can take a while to take affect so it is important to be patient at the start of a campaign.

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Using stories to promote your online internet business can be extremely beneficial for your online business.

Building your own personal stories is important for the growth of your internet business.

These type of stories cannot be replicated and it’s the most compelling stories that get people’s attention, which will lead to relationship building and then hopefully sales for your internet business.

You may not think of yourself as a great story teller, but with a little thought it’s surprising what will spring to mind. The best stories are those that are centred around every day life. Stories captivate people and can help build instant rapport, which is what your first goal should be in your internet marketing plan – getting noticed.

Here are some tips to help you with your story telling strategies.

1) Think back to an incident that generated a strong emotion and then write that emotion down. It may have been exitement, dispair, anger, joy, fear, confusion or maybe guilt but write it down.

2) Remember who was involved and again write down the names and remember what or who influenced your emotion.

3) List in order the key principles that made you feel this emotion and finally what was the outcome

4) Was there something funny about the incident and if so mention it. People like to be entertained and also what did you learn from it. Again there will be some people who have experienced the same episode and will relate to what you are saying.

5) Finally deliver your story in your marketing campaign to comunicate with your potential customers.

Keep a diary of stories you can use. Note everyday occurences as they happen, as you will never know when you may need them. Also learn from good story tellers for example:
* How do they keep you engaged?
* How does the story build?
* How many characters are involved?
* What do they tell you about the characters?
* Do they use humour?

Remember the more detail you add to your story the more chance it will have of capturing people’s attention

Your main goal from reading this article is to get a book and start logging your personal stories form your experiences in life and then to use them in your online internet marketing strategies to get your internet business noticed !

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If you are small business owner looking for a way to prospect new clients (or retain current ones), direct mail marketing is an effective tool.

Why? Because most people read their mail. In fact, 98 percent of U.S. households bring the mail in each day it is delivered (according to USPS research).

By contrast, fewer check their email accounts every day (and many marketing emails are lost to SPAM filters).

If you want to send the most effective direct mail marketing piece to your clients or prospects, you need to carefully craft the offer you include. As much as 40 percent of the success of any direct mail piece is dependent upon the offer it contains, according to marketing experts. If your piece lacks an offer that captures the attention of your prospects, it won’t matter if you’re sending the most beautiful postcard or sending it to a perfectly targeted list.

Don’t waste your marketing dollars on ineffective mail pieces. Eight simple questions are all you need to answer to ensure that the offer is one your potential clients will jump on. We’ll begin with the first four.

1. Is my offer specific? Prospects are not interested in generalities. They want details. Sure, “significant discount” implies some sort of savings, but their first question will be “how much?” Make sure your offer includes concrete numbers and concepts, not vague promises.

2. Is my offer exclusive? Prospects like to feel special. They don’t want what is available to everyone else, but what is only available to them. Think about the things you know about your clients and prospective clients. Use those little details to craft an offer that feels like it’s exclusive. For example, let’s say your business is auto repair and maintenance. Can you divide your database into segments by the type of car each client owns? If so, create a mail piece with an offer for each specific type of vehicle. Perhaps something like “As a loyal Honda driver, receive 40 percent off your next oil change with this postcard.”

If you’re mailing to a list of prospects, you can use the same tactic. Just narrow your list by some sort of demographic factor. In the event that you are mailing to a list that is not narrowed by demographics, perhaps a list that just includes all households in a given area, you can make your offer more effective by addressing the mailing pieces to individuals rather than “to occupant.’

3. Does my offer have value? Free is great, but only if what you’re receiving is actually worth something. Even if you’re offering something that costs you little to nothing at all, put a price on it. For example, if you’re a financial advisor and you want to offer a free retirement planning introduction, don’t just say “Call me for a free retirement planning introduction.” Much more effective would be, “Call me today for your free retirement planning introduction (an $80 value).”

4. Is my offer unique? If every business in the neighborhood is running a 25 percent off coupon or a buy two get one free deal, find some way to make yours special. Perhaps include a gift with purchase, or enter a certain number of first responders into a drawing or raffle.

Please check back for the second part of this article which will give you four more ideas to create more effective offers for your direct mail campaign.

Selling in the online world is a bit different from selling in retail stores. In a retail store, sometimes there are walking salesmen to help persuade visitors to buy, in an online store; your sales page is the “salesman.”

Your sales page is the most important part of your web site when you sell on the Web. No matter how good your product or service may be, if you have a poorly written sales page you will have few to no sales.

It is the objective of this article to show you what each basic part of your sales page should be doing, and how each part plays an integral role in each aspect of the selling process. The “flow,” of this “sales process,” begins with the headline of your sales page.

The headline should arrest the visitor’s attention – it should captivate a deep interest, and serve as the “hook,” to cause readers to read the entire copy on the page. Sub-heads are often used to further clarify, and specify a huge benefit.

Headlines often contain a big promise, or direct benefit, (sometimes implied) this will usually draw a reader into the body copy of the sales message. It is the main objective of every headline to grab the full attention of the reader to entice them to read further and buy.

If your headline fails to meet, the main objectives outlined herein; you will not make any sales, and it can actually hurt your business by having people perceive the business as unprofessional, weak, and poorly thought out.

Once you have the headline and sub-head down to where you know they should work well, you can then move on into the next phase of the sales process. This process should be smooth and unbroken – having good “flow.”

By “flow,” I mean the sales message should lead the reader forward in a natural fashion, by keeping their interest, staying engaged with their attention. Once the headline has done the job outlined above: the sub-head should lead them directly into the body copy.

The body copy should heighten the interest of the reader by showing (not telling) the prospect the main benefits to be gained by buying the product or service. People buy products and services for emotional reasons first – so use “emotional triggers,” in the body copy to convey the benefits.

Let the words show them how your product/service will bring the exact results they are looking for. How it will solve a pressing problem, save them time or money, or do whatever it is they need done. Once the main benefits have been demonstrated in the body copy, it is time to present them with the “call to action.”

A good time to do this is right after your USP (Unique Selling Proposition) has been conveyed to the visitor. When the USP is properly displayed in the copy, it makes the seller stand “head and shoulders” above their competitors.

This is done within the body copy of the sales page. To close the sales page the “call to action,” should strongly urge the customer to buy; ask for the sale. Many sales pages fail simply because the writer did not think to ask for the sale.

A sense of urgency should be written into the sales message such as; limited time offer, expires in 14 days. Every sales page that works well also includes a guarantee, and a P.S. (this p.s. serves to make the copy seem more personal.) Most postscripts ask for the sale a second time, as well as include a bonus of some type. It is also common for the p.s. to restate a major benefit to the customers.

When all of the elements of this article are put to use in good sales copy, the Web site will make sales online. If just one of the parts listed here is broken, or not included – the sales page will fail to make sales.

When a system “works,” it is clear that it is wise to not try to add to, or take from the process. It brings to bear the old adage “if it’s not broke, don’t fix it.” This is why the “proven system” as outlined in this article has not changed since its development. It simply works.

Professional Web Copywriter Stephen E. Monday AAA Web Copy Services

It is of most importance in today’s markets to get your point across clearly, and concisely. You want to hold the readers interest – not run them off with a pop-up. Your copy should easily do this work, and then some.

Leave the collegiate speak at home! It does not work in the business environment. (Except at the black-tie business dinner) Consider the following examples:

“The intrinsic variables distinct to the parameters found within the commodities markets allay to necessitate a stringent post-analysis prior to infusing cash.”

What??

Instead, “The many variables found within the commodities markets require investors to do some proper research before investing.”

The sentences above have the same basic meaning. Which would you rather read? This same style of writing (clear and concise) should be used in all of the copy that represents you and your business.

When it comes to Web marketing, Web Content Writing, Internet Sales Writing, Direct Mail, or other promotional type messages, keeping it simple goes a long way towards how people “perceive” your content.

The last thing you would want to do is confuse or “put off” your readers. It is quite possible to still sound intelligent; without drowning your consumers with content that is hard to extract the exact meaning from.

After all not only is your copy a reflection on you, you want your content to make you money. (While making you look good in the process)

It will literally pay you to be clear. Not only will you get more traffic through natural organic search engine results, your Page Rank in Google search will improve. Give your content a good look – Is your copy doing a grade “A” job?

Your content may simply need a rewrite, or partial rewrite, edit, or tweak. You may be quite surprised to see how much a difference you make in sales (or lead generation) by giving your content a little professional attention.

I have seen clients get as much as a 600% increase in sales, by having their content rewritten in the “clear and concise” language. How many Landing Pages, Sales Pages, and other promotional content pages suffer the demise of being clicked off of – because the reader became confused, put off, or agitated by trying to make sense out of poorly written content?

When it comes to sentence structure – what easily makes perfect sense to you, could possibly cause some people to lose interest, not fully understand, or become confused and click away in disgust.

The way people “perceive” a written message can vary greatly between readers. Their attention span, their understanding, and reading levels will invariably be different, because people are such complex creatures.

This country is full of many multinationals. English is the primary language of America, but English is not the first language of millions of Americans. If most people could use your product or service – wouldn’t you want them to understand the meaning and message of your content?

Professional Web Copywriter Stephen E. Monday AAA Web Copy Services

Video web pages have been in existence for a few years. This is because the amount of online marketers who use videos to promote their messages has increased. The internet is experiencing a huge social change. One of the leading forces responsible for this change is video. People are watching, sharing, discussing and loving videos all over the Internet. They prefer to connect more to video content instead of basic written print. If you utilize a few of the suggestions that are presented in this article, you will know what is involved in making a video page more better.

First, do not drag out the video and tease your prospects without letting them know how your product will be beneficial to them. You should try to give away the unique selling point of your video, right in the beginning so that your prospect knows what to expect. In the same manner in which you would talk about your USP in the headline, you would do the same thing with your video sales page by expanding upon the USP. Doing too much to create a dramatic video can really do more harm than good.

So keep your video straight to the point. Don’t delay when it comes to telling your prospect about your product’s main benefit. Next, try to make sure that your videos don’t consist of just slideshows and a voiceover with no personality and try making them a little more human. When you’re adding video to your sales page, it gives you the opportunity to virtually speak with your prospects and convey your sales message, don’t let it go by. Videos allow you to reach out to your prospects on a more personal level, which means you have a better chance of convincing them to buy your product or service.

Last, do not just end your video as soon as you make your point about your product. Make sure you re-enforce your call to action. Lead them to your offer and make them reply. Your video’s call to action will either make or break the sales that you get. So don’t ignore it. Do not worry about repeating yourself when it comes to making your call to action. This is because your main focus is to make sure your prospects know how good your product is. Get them to buy, there and then.

In this article, we have clearly seen the value of different variables to ensuring that your video sales page delivers the results you want. If you want to set yourself apart from your competition, then you need to innovate and a video sales page can help you achieve that. Thus, remember that if you apply the tips in this article you will achieve great long-term results and create a sales page that converts.

For more tips on creating a sales video check out this article on Video Boss . There are a lot of tips in there that will help you get started!

When you are starting to sell on the internet, or starting your own internet marketing business, you really need to know how to work smarter, not harder. One of the big problems of being an internet seller is creating a great sales minisite, and getting it up onto the net and selling.

If you can produce your minisite in the shortest possible time, with minimum effort, then you are already ahead of the game, and usually way ahead of the competition! While most internet marketers outsource their web development to competent web developers, you may not have the cash to employ freelancers right at the beginning. So, what do you do?

One of the slickest, quickest and easiest ways to develop your own sales minisite is to use a simple web template to base your site around.

A web template is a formatted blank webpage that has all the features of a sales site, but none of the content.

So, it has space for a header graphic, a headline, subheads, testimonial boxes, product graphics, bullet lists and buying links, but no specific product content. It’s up to you to supply the sales message by slotting in your own sales message.

This means, although you still need to generate your own sales letter, you simply slot it in around the framework that the template gives you. It’s the closest thing to “plug and play” that you will find when you are developing your sales minisites for internet marketing .

By using templates in this way you gain 3 major advantages. All 3 advantages will ultimately translate into more sales and profit online.

1) You immediately compress the time it takes to develop the HTML code behind the web page.

This means you don’t need to learn much HTML – only really enough to format the page – and you don’t need to employ the techie guys to do it for you!

So, you can concentrate on the sales message for your product, instead of sweating over the coding of the web page. This should mean better sales copy, leading to a better converting sales message, and more sales!

2) You immediately short circuit the effort you put into developing a sales minisite.

You don’t have to spend the hours it usually takes to code a minisite. Because the template contains the basic coding already you cut out all this work right up front, and can get on with the business of marketing on line.

More time for the actual marketing will mean you get your message out quicker and with more force. Because you have more time to spend on the selling you will ultimately get more sales, and more profit.

3) Using templates like this can make your whole internet marketing business much more productive and profitable.

You can use the same template for multiple sales sites increasing the number of products and minisites you have out there on the internet.

More sales sites gives you a better web presence, bigger web footprint, more credibility, and this must translate into more sales and more profit online.

By deploying web templates like this you can almost guarantee your business will be more profitable. You immediately and significantly cut your web development time, and so can concentrate fully on the sales message of your minisites.

This is such a great advantage, from such a small change! It really makes perfect sense to at least take a second look at simple website templates, and how you can use them now to make more money online!

More and more people are using mobile phones, not only for making calls but for lots of other tasks as well. Since the advent of iPhone, things have certainly changed in the mobile market and how we look at the Internet. There’s no telling how large the demand for mobile phones may get in the future, as many people now consider them a necessity.

As an online marketer, how can you leverage this huge population of smart phone users? The way you can do this is by building mobile websites. While your competitors are still struggling with traditional websites, you can move into this uncharted territory and gain an advantage. What follows are some helpful tips that you should apply when creating mobile websites.

Create A Mobile Version Of Your Landing Page:

Mobile advertising networks that are available, which can provide access to your website, are many: Google AdWords is but one example and you would do this utilizing their content network to target people with mobile phones.

However, since you’ll actually be paying for clicks here, you should ensure that you’re sending the traffic to the mobile version of your landing page, and not the desktop version. Both pages, although they look virtually identical, are not the same when viewed with different devices.

Your conversion rate, in other words, will plummet because the desktop version will not look very good on the mobile phone. You need to put some amount of effort in creating a dedicated mobile phone landing page in which the design is kept minimal and straight to the point.

Mobile Sitemap Tips:

The search engines must not be forgotten because they are responsible for sending massive amounts of targeted and free traffic to websites. In regard to your mobile site, a site map must be created and submitted to the search engines so that their spiders can crawl the site and index the proper pages. Once you have everything in place, with proper search engine optimization done on your website, there’s no looking back.

Copy is Critical:

Since mobile websites are viewed on a small screen, it’s especially important to get the viewer’s attention by using the persuasive copy. Make sure you’re using a powerful headline on your main page, followed by an introductory paragraph, bullet points and a call to action. This might not seem like a lot of content, but trust me, it will be enough to get you high conversions on your mobile site.

When you promote your newly launched mobile website, you will be able to tap into the enormous mobile market potential and also increase your profits as you focus on the long-term benefits. Mobile phones are just one of the many platforms you can utilize to grow your web presence so keep that in mind. Conquering the competition begins with experimenting with new platforms and striving for greater heights as you work your way to the top.

For more information about mobile websites and mobile landing pages, check out this article on Mobile Local Fusion. Another resource that you’ll be interested in, not unlike the previous one, is this Mobile Local Fusion review website . It’s sure to give you a lot of good information!

Submitting press releases through traditional media sources, especially television, trade magazines and paper based news outlets, is a recognised means of promoting brand awareness.

Increasing the public awareness of the brand is an extremely effective means of boosting the available customer base. Online proliferation of press releases not only promotes the overall brand name to the public and within industry specific fields, but can also be used as a valuable tool for raising the profile of products, services and additional company brand names in the search engine results pages (SERPS).

A press release which has been correctly optimised for online submission can be very beneficial for your company in terms of both human publicity and search engine popularity.

By proliferating online PRs, many journalists, media outlets and general readers will get to hear about your products, online activities and company website, bringing about a desired increase in interest in your services, and helping to drive new traffic to your site.

One of the primary benefits is the fact that the search engine spiders will find lots of scattered copies of the releases and will see the mentioned products, services, site, and brand name as a hot topic.

This will keep the spiders interested in your site and services, and encourage them to repeatedly come back for a look and so give your whole site a boost in search engine ranking performance.

Another advantage is the obvious benefit gained from the increase in the number of links. This will provide an important boost to your site’s link popularity which is a vital part of the algorithms used by search engine to determine the positioning results for all indexed sites.

This benefit can affect brand name results for your site’s homepage, and enhance the results for important key terms on high conversion product and service pages through the careful use of keyphrase anchor text and deep linking.

PRs need to be tailored to fit in with any PR submission site guidelines as well as being styled to appeal to journalists and other potentially interested members of the media, and attract the attention of general readers, whilst also being aimed at maximising the effect on the all important search engine spiders.

Human editors on publishing sites are a key target audience for well written and structured press releases as they are the ones who will initially decide whether or not your release should be published.

In order to be published the release must meet all the guideline criteria specified by the editors on each of the online publishing sites otherwise the release may end up being disregarded and hence not being distributed.

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Once a release has been accepted it will be prominently displayed on each of the PR sites for a period of time allowing it to be easily found by interested industry writers, journalists and general readers, as well as being picked up by the news services.

The PR will also be emailed to journalists, receive social bookmarking, and will be distributed online via automatic programs and RSS feeds which will spread the release across the internet by depositing either complete copies of the original release or simply displaying the PR title and summary along with a link to the full release version.

These will appear on countless websites, second generation and affiliated PR sites, and via RSS aggregators along the way. The potential reach of an online PR can be unlimited.

One of the biggest parts of any SEO campaign is to develop links to a site. Search engines view links to a site in a similar way to votes; the more votes your site has from elsewhere on the internet the more important it is in the eyes of a search engine.

But not all votes are equal. A link to your site from a top performing page on the BBC website is weighted much more significantly than a link from Joe Doe’s personal blog.

Whilst it is not always possible to get links from the BBC every day, many press release sites can proliferate a release widely across the web as well as attracting a considerable amount of traffic which the likes of Google and Yahoo! rate as significant in their weighting of a site’s importance.

This means that if all releases contain correctly formatted links back to your site then the importance of the site will increase in the eyes of search engines.

Furthermore, this growth is exponential over time; following their initial submission, the releases will continue for some time to get picked up by other websites which will also link back to your site, creating a snowball effect.

In general, the higher the number of backlinks generated over time, the better equipped your company site will be to perform well in the search engine indices.

Adding links in your releases, to the most appropriate pages of your company website alongside suitable keyword anchor text, is a vital part of press release optimisation, and PR proliferation is a great opportunity for quality link building.

Using suitable keywords and keyphrases is important to help highlight your release, promoting the content to spiders as a significant piece of relevant news and helping search engine users and spiders find the content they are looking for; the content your company wants to promote.

Search spiders constantly look for the most appropriate category in which to classify and index any content they find.

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Ever since there has been newspapers there have been press releases. Newspapers are always in need of content. New organizations need press releases to supplement their existing content and to avoid having blank spaces. News organizations receive hundreds, if not thousands, of press releases every year. Only a small fraction of those received actually get published by a major news organization.

Everything is different now. Newspapers are now in a digital format allowing billions of people from all over the world to access their content. There is a nearly endless sea of available content.

In the past, you would send your press release through the mail or fax it to the editor of your local paper. An effective, yet simple process. Today, you can have your press release distributed to hundreds of media outlets almost instantly. However, with the billions of pages of competing content, it is harder than ever for your press release to get noticed.

It is not a bad idea to still do things the old-fashioned way. You can quickly find out who the beat reporters are of the different sections of your local newspaper and either email or fax your release directly to them. But, you still have one major problem. How do you get your news release published?

In order to get the most out of a press release you have to get real. Nobody really cares how cool your business is. So, if your press release is going to have a fighting chance, it must be newsworthy and be of human interest.

In order for your release to be considered newsworthy, you need to express the importance to the audience of the information that you are releasing. There must also be human interest. In other words, you need to show how your release will benefit the audience. A good example is, ABC Restaurant Is Offering 50% Discount For Seniors. Another example, ABC Toys Announces Grand Opening With Toys For Tots Drive. These example headlines are exciting, newsworthy and of human interest.

Also, timing is important. All newspapers have deadlines. Content is pulled days or sometimes weeks in advance. Make sure you give them a good deal of lead time. It is a good idea to send your press release out at least four weeks prior to the scheduled release date. Finally, another good idea to follow-up to make sure they received the press release. This small step can be a giant leap toward keeping your release fresh on the reporter’s mind. Yes, this does take a some work on your part. There are also some very good paid press release services that will submit your press release to media outlets. A little creativity goes a long way towards having your press release published.

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If you are trying to sell a product or service on the internet using a website, then understanding social proof and how to use it can have a massive impact on your success. But this also means that if you fail to understand the concept of social proof or use it incorrectly, you may be leaving money on the table and minimizing the number of sales you can ultimately receive.

Defining Social Proof

The definition of social proof is easy to understand: It means letting other customers prove to your reader that you are offering a quality product or service. This is usually accomplished with a testimonial, and it can be made even more effective if there is a video testimonial instead of just a written one.

The objective that you are trying to accomplish with this should be easy to understand. You are trying to build trust and confidence with your reader to the point that they are confident enough to make a purchase. What better way is there to build trust than to read about what other people honestly think about your product or service?

Good Social Proof Means Good Sales Copy

The obvious objective of a sales page is to convince a reader to make a purchase, and if you do not figure out how to get the reader to trust you then you will have a hard time getting them to take any action at all.

One of the benefits of using social proof correctly with your copywriting and sales page is that it makes it much easier for your product to go viral. Since you have already built trust with your customers, they may be willing to go out and promote your product without asking simply because they recognize the high quality that you are providing.

Is A Paid Testimonial Manipulative?

The short answer is, it can be, but if you do it the right way then it is perfectly ethical and legitimate. Offering to pay money for a fake testimonial can be considered manipulative and is definitely the wrong way to achieve good social proof.

But if you contact a well-known author in your niche market and ask them whether they would be willing to review your product, you might even be able to offer a cash incentive since you know that their time is very valuable, and a good review from this person will help you build credibility.

In the end, nobody is going to make a purchase from you unless they trust you, and utilizing social proof means demonstrating that other people trust you, which ultimately leads to more sales.

To write copy for online use, even good writers have to learn how to apply their writing skills to the Web. The basic differences between print copy and online copy go deeper than just formatting the copy itself. It is the intent of this article to outline these differences so that a writer better understands what makes good Web copy.

For starters, use short sentences. (No more than sixteen words per sentence) Keeping your paragraphs to three or four sentences is also a must. Clear, concise points that quickly sums up the message presented work best.

The reasons for this are because most people consider online copy a bit harder to read than print copy. Therefore, if you expect your copy to be read in its entirety; make it somewhat easier on your readers by following these guidelines.

Nothing will make readers reach for the “back” button faster; than coming across a huge block of unformatted Web text. It is also a known fact that a lot of readers “scan” online copy instead of reading it word for word.

People’s patience tends to be somewhat short online. They want to be able to find their answers fast as well as easy. So keep your reader interested by giving them what they want. Dynamic, high impact web copy is what most people like to find online, so to stray from this format one can expect the writing to perform poorly.

Excess verbiage that rambles on and on (while saying little) will cause a writer to lose his audience quickly. Most people enjoy reading copy that is engaging, personable, and well thought out. For online use, “active voice,” style writing will outperform “passive voice” copy.

When it comes to online content, the same copy that worked well in newsprint will not work for Web copy. The same holds true for advertisement. As a “test,” a few years ago some businessmen took a brochure that did well in print, and placed it online to see how it performed.

Then they drove nearly a million visitors to it. This same ad that sold well in print was a total failure when they tried to use it to make sales on the Internet. (This is of no surprise because that’s why writers need to know how copy is going to be used before they start writing.)

You can take a print article and repurpose it by simply rewriting the content to transform it into good Web copy. The opposite is also true. You can take Web copy and rewrite it to change it into print copy.

As an Internet business owner building your online credibility is one thing you can do to help increase the amount of sales you make. This is true whether you run an off-line business you are trying to promote on the Internet, or whether you have a home business you are building online.

In this article let’s go over six ways you can build your online credibility.

1. About us page. I personally have found this to be one of the most visited web pages on my website.

This is a good place for you to describe a little bit about yourself, about your company, and about your products and services. Include your picture so people can feel comfortable they are dealing with a real person.

On the Internet you do not generally have face to face contact like you would with an off-line business. Including your picture on your about us page helps overcome that obstacle.

2. Include your physical address and your contact information. This lets people know you have a real business and how they can get a hold of you.

Do not use a free email address such as a Hotmail account. Also do not use free website hosting. Set up a redirect email address in your hosting account. This looks more professional.

3. Add a video. A video statement from you is another thing you can do to build your online credibility.

This gives you a chance to describe a little bit about yourself and your company in a video format. Thanks to You Tube people are becoming more used to watching videos online.

4. Add a privacy statement. This provides a little bit of comfort to your visitor so they know exactly how you use their personal information. You can also let them know they can opt out of any online email subscription they join from you.

5. Start a blog. These are easy to update on a regular basis.

Search engines love blogs so it will help your website rank high for keyword phrases that people are searching for. The more times you are found online for various keyword phrases the more your credibility will grow.

6. Testimonials. Whenever you make a sale give your customers a chance to comment on their experience. A testimonial from a satisfied customer is one of the best sales tools any business can have.

If the customer writes something negative in their review it’s okay to print that as long as their overall buying experience is positive. This seems more believable to your potential customer which helps your online credibility grow.

These are six steps you can follow to build your online credibility. The more credible you are to your website visitors the more sales you will make.

If you enjoyed this article by Jeff Schuman please visit his article marketing website today.If you are not an article writer he offers a hands off program for getting backlinks and traffic using the power of writing and submitting articles to make money online.

Some people think when it comes to marketing that branding plays a crucial role. As a business owner you have to get your brand out there. If your prospects aren’t aware of your brand, how will your business survive? The answer may surprise you…

What if you discovered that when it come to marketing your business online, things work a little differently. Because it’s not about your brand – it’s all about your offer. You may remember the dot com bust. Thousands of website owners went bust before they broke even, because they were trying to build their brand. The flashy looking websites were designed to build the brand, but no-one bought a thing.

These days with direct response marketing being more prevalent in the online world, a lot more goes into putting a website together than flashy graphics. You may be surprised to learn that a website goes togther based on research on target markets and demographics, and content crafted in a very specific way to get one result – conversions.

You may be thinking, “What’s a conversion”? Well think of it as a return on your investment.

Let’s take a look at the property market. Many people see buying property as an investment. Borrow hundreds of thousands of dollars from the bank to buy a house and hope that it goes up in value so you can get a good return on your investment in a few years.

Website Designers (who have a background in internet marketing) at the Website Factory look at websites in a similar way – but the risk is substantially lower. By taking away the flashy things that can be distracting to the visitor and concentrating on delivering a strong marketing message it drives the visitor to do one thing – take action. And that action results in a conversion.

Website designers who specialize in direct response websites consider a conversion to be when the visitor takes action in a pre-planned manner. For example making a phone call to the business owner, buying a product or service, subscribing to an e-newsletter and requesting more information or a quote.

I’d love to give you many more tips on how to rapidly increase the profits from your website and your business. And reveal the deceptively simple 4 letter word that makes people want to read EVERY WORD of your website (then buy everything you have).

The 7 essential elements of a profitable website still eludes businesses online. Discover them today! Grab your FREE copy of “The Secret Online Profit Formula” by visiting our website. Joel Walters from http://www.websitefactoryplus.com is one of the leading Cairns Website Designers.

One of the skills that successful affiliate marketing requires is the craft of copywriting.

The most powerful copywriting doesn’t overtly sell, it captures attention and retains it.

It weaves persuasion around the reader. Here are 15 tips on how to make your copywriting a compelling read for your prospects:

Keep sentences short. The average sentence should be in the region of 16 words. Waffling will lose the attention of the reader.

Research, research, research. Know your topic – without doing research beforehand you will end up using dribble.

Benefit in the headline. Use the biggest benefit as the headline. You can always edit it later on.

Benefits will sell your product. Clearly spell out the benefits to the readers – don’t rely on their imagination. Give it all to them on the plate.

Believe in your product. You need to feel passionate about your product to sell it. This is why it’s best to stick to products that you know something about and have an interest in. Use common sense backed by enthusiasm. Explain features and what the benefits of those features are.

Vary your sentence length. Long and then short will keep the flow sweeter to read and will retain the attention of your reader.

Split long sentences. If they are getting too long, split them into two. The use of good copywriting can really boost your affiliate marketing revenue, so is well worth the extra effort.

Write for every level of reader. Remove unnecessary words and language that couldn’t be read by a young teenager. If you over complicate your writing, you will be excluding potential buyers. The goal is to write as though you are having a one to one conversation with your reader in the same room.

Brevity. Use every word and sentence to make your point. Readers won’t hang around all day waiting for you to get to your argument.

Short paragraphs. These are easier to read online and allows the reader to scan the information.

Use bullets. Again, these make the copy easy to read. Benefits of a product are ideal to list in a list with bullets.

Simple language. Don’t use jargon or technical words, you’ll lose readers this way.

Positive language. Inspire your readers by telling them what they can achieve and attain by using your products. Don’t dampen their mood with negativity.

Use bold text. Aid skimming over your text with the use of bold, sub headings and bullets.

Use power words. Words such as ‘Free’, ‘proven’ and ‘new’.

When I write my copy, I usually try to do it all in one sitting. I will then return to it several hours later to refine it. Before using the copy, I will read it aloud. If there is anything in it that makes me cringe or that I would be too embarrassed to read out to another, then I know there’s something to be fixed.

Learning how to do good copywriting takes an investment of effort. One of the best ways to learn is to study the copywriting of others and learn what you feel works well and not so well. Once you’ve nailed it, you’ll see that your profits will definitely benefit from the time spent.

Writing jobs are a wonderful option to generate income and revel in all the advantages of doing work in the convenience of your own private residence.

The possibilities for part-time writing is also growing substantially. It is actually a relatively simple task, provided that you can ensure the legitimate nature and originality of the creative work.

Freelance writing job opportunities from home could be challenging to find, especially for work at home freelance article writers seeking educational publishing job prospects.

Nevertheless, you will come across the ideal writing job possibilities once you learn where you should search, and this also can certainly help you accomplish your own personal desired goals for writing whilst in your own home.

Copy-writing job opportunities call for writing advertising and marketing materials whether it be pamphlets, brochures, web-site content material and many others, which will help to promote the services and products of the business.

Online writing job opportunities are perfect for housewives, college students and men and women preferring flexible work hours. Money that an individual might make by means of these job opportunities is rather ambitious as well, which makes them just about the most sought after Online careers. According to the web based statistics those who find themselves engaged in content writing work from home often make in excess of $ 150 per day just for composing articles, blogs and merchandise reviews.

Creative writing job opportunities are a good way to create an internet based income and in addition develop an creative writing career for you. Freelance writing careers from a home office aren’t for everybody, as writing requires effort and time together with commitment to supply high quality written content. Simple requirements are generally excellent grammar, some type of computer along with a high-speed connection to the internet to begin with.

Although you may have a full-time career, it is possible to still work towards becoming a freelance article author part-time. It’s also possible to do the job full-time if it’s something you truly take pleasure in undertaking. You may get started off just about straight away and in most cases get compensated inside of a weeks time.

Exactly how do you get started? The first thing would be to search for the words “article writing job opportunities.” In a few moments, you’ll get 100s or even 1000s of internet websites which may be paying individuals to produce articles or blog posts on their behalf. Before enrolling and signing up, just be sure you do the research first. You must know if such sites are trustworthy of course, if they’re actually paying their members.

Needless to say, you would wish to register with these article writing internet websites which have good track record history in paying punctually. Additionally you can get hands-on amongst the online writing community and begin networking on discussion boards, blogs, and social media marketing sites about what other individuals are undertaking to generate money from home by creating content. You’re going to get a solid idea of what exactly is readily available and what’s trustworthy.

Victoria Gates is a freelance author who works from home writing
professionally for clients. If you are looking to get started as a
writer It is suggested you check out Real Writing Jobs by visiting:
http://bit.ly/writingjobsinfo Good luck in your writing career!

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There is just no denying the plain fact that when people meet each other for the first time, it’s accepted as perfectly natural that they might like to learn and know as much about one another as they possibly can.

First impressions do count the most after all. Now you for instance, may be trying to decide if the person you have just met is even worth getting to know better.

Now then, as it pertains to first acquaintances in a work related or professional setting, it’s even more important. You see, the people you meet there can have an effect on your job, and how much you end up making at it. You and they don’t want to make any kind of mistake in this regard, so they will of course be taking in and analyzing how you’re dressed, and of course the manner with which you speak.

So is this way of doing things fool proof? Of course it isn’t. Just the same though, for many of us time is short, so we just don’t have enough hours in the day to take the time it takes to get to know people. It’s all done so quickly now because it has to be that way. People, particularly in professional settings like at work, are going to judge you very quickly.

What kind of person you are, what’s important to you, and what type of values you hold dear. All these and other things simply aren’t going to be considered, and it gets even worse when it comes to what you write. You see, so much more of what we humans communicate to one another today in this modern age of information is done in writing. People just don’t talk to each other like in years past. They write.

Now when it comes to what you write, the margin gets even thinner because in this case they have but one aspect to judge you by and that’s your spelling, and your grammar. Now the fact is that it gives a lot more away about you than you may think. Are you smart enough to have learned good grammar, and then do you care enough to make sure to use it when you write?

So in finality, the real bottom line is this. When you write, no matter what it is that you write it will be read by at last someone. So when you write, whatever it is, you want your grammatical skills to be at least to their level, if not higher. It’s imperative today. You see, if your grammar and spelling is lacking, then not only will they tend to discount what you have written, but they will also judge you badly.

Learn to find out more on Grammar and Grammar Check to help you improve your english skill.

Learn more about Grammar Check. Stop by Michael Bultore’s site where you can find out all about Grammar.

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As the Internet becomes more cluttered with content improving your article writing skills is becoming extremely important. You do not want to give up article writing as a way to market your Internet business.

However, you do want to concentrate a little bit more on writing quality articles for the right audience.

In this article we will provide three simple steps you can follow to improve your article writing skills.

1. Targeted audience.

It’s time for you to really focus on reaching the right audience. Article directories have become very good at taking a broad theme and giving you very targeted categories to write for.

You should know exactly who your target audience is and how you are writing for them. This means considering things such as age, race, gender, location, and income levels.

These strategies are not new for people who have done off-line marketing in the past. Today you can target your marketing with ppc marketing, social media, and article marketing.

2. Your writing style.

Your goal here is to write articles that have an impact on the readers perspective. This does not mean you have to become a professional writer, but you should keep your readers in mind when you are writing an article.

On the Internet shorter paragraphs work better. Shorter sentences work better as well. Numbered list items help the reader know what they will be reading as they skim through the article.

On the Internet readers skim articles as opposed to reading everything word for word. Putting together a proper writing style, and formatting your articles correctly, will help you get the reader through the article down to your resource box.

3. Article directories and blogs.

Article directories are an excellent place to submit your articles. However don’t forget about blog marketing as more people are subscribing to RSS feeds of their favorite blogs.

Using a service such as Submit Your Article makes submitting your articles to article directories easy to do. Getting your articles into relevant blogs is easier to do as well when you use a service such as Free Traffic System.

The key is to submit unique content as opposed to submitting the same article all over the Internet. When you do this you stand a better chance of having your article published and getting it read.

These are 3 simple steps you can implement to improve your article writing skills. Writing for the correct audience, in the writing style, and getting your articles submitted all over the Internet, is something any serious online marketer can do.

If you enjoyed this article by Jeff Schuman please visit his article marketing website today.If you are not an article writer he offers a hands off program for getting backlinks and traffic using the power of writing and submitting articles to make money online.

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There are so many Internet marketers using articles to promote their business today, that to me it seems logical you must become a better writer if you are going to stand out.

In this article I will offer five steps you can follow to become a better article writer and benefit your own online business.

1. Know who you are writing for.

This seems logical because you need to provide content that suits your audience.

It must be targeted towards their needs and concerns. When you do a good job of writing for your audience they will be more likely to click on the link in your resource box and want to see what else you have to offer them.

2. Write catchy titles.

As I look at article directories it is amazing how many titles are poorly written or just plain boring. Your title must stand out if you expect somebody to open it and start reading.

One way to become better at writing titles is to look for titles that catch your eyes. Develop a swipe file that you can refer back to.

Another thing you can do is look at the subject line in emails you receive. Some are more eye appealing than others and these can be potentially good ideas for titles to your articles as well.

3. Write short articles.

Your articles should only be long enough to cover the theme of them. Many article directories have increased the minimum number of words they require in an article.

Some article writers think it is better to write longer articles which will increase the odds of them being published and read. In reality people do not totally read an article from start to finish.

If you can keep your articles focused, and accomplish what you’re trying to write about, you stand a better chance of satisfying the reader. This means you do not increase the article length just to hit a specific number of words.

4. Don’t repeat yourself.

I personally like to write numbered list articles because it helps me stay focused in the content I write. You’ll find that repeating yourself in an article is a way to increase the number of words, by it is not helping the quality of it.

5. Check for spelling and grammar errors.

Some people will judge your article just on this fact alone. By avoiding simple mistakes in spelling and grammar you enhance your own writing reputation.

To me these are logical tips you can use to improve your article writing. As you look at articles online you will be amazed at how many people do not follow these five steps!

If you enjoyed this article by Jeff Schuman please visit his article marketing website today.If you are not an article writer he offers a hands off program for getting backlinks and traffic using the power of writing and submitting articles to make money online.

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Have you ever thought about getting published but thought the process would be too daunting? Why not consider publishing for Kindle?

You may be intimidated by the idea that it would take a whole book, but fear not. Kindle publishing is a lot easier than you think.

Here are 4 reasons why publishing for Kindle is not as hard as you may think:

1) Your Kindle book doesn’t have to very long

One of the most intimidating aspects of publishing a book is the idea that a book needs to have a lot of pages. And in the world of publishing physical books, there really is a certain minimum number of pages you need to write.

However, Kindle books come in a range of different sizes and accompanying price ranges. As long as you provide value and deliver on the promise you made in the title and the description, and as long as your book is priced appropriately, you can get away with surprisingly short books.

For example, if you promise a simply solution to a burning problem and price the book at the 99 cents level, you won’t have to write more than about five pages or so. You must deliver the solution you promised, of course.

2) Kindle books have a small format

If you take a look at a Kindle, you’ll see that it’s fairly small. That’s one of the reasons it’s so handy and portable.

It’s also a terrific advantage: Once you adjust the format to the Kindle’s smaller size, your content will expand to many more pages than if the pages had to be in a larger format.

As you prepare your content for the Kindle, reformat it for an A-5 format, which is significantly smaller than the regular A-4 format or the 8 by 11 format we’re used to when we type up documents.

Take a look at how many pages your material covers already, and I’m sure you’ll be happily surprised.

3) You probably already have plenty of content

If you’ve been writing articles on your topic, you may already have all the information you need to be able to assemble a Kindle book, especially since you are able to reduce the page size to that smaller Kindle format.

Just take a look at your articles and pick a few about your target subject.

Next, order them into a logical sequence. If you need more content, just write another article or three to fill in whatever gaps you may have. And of course you’ll want to add an introduction and a conclusion. And that may be all it takes.

You could even make your content stretch to cover more pages simply by adding some pictures.

4) Amazon makes publishing for Kindle easy

Finally, once you have assembled your book, it’s time to submit it to Amazon Kindle publishing platform. And while that step may feel potentially intimidating, it’s not as hard as you may think. Amazon wants you to get published. They need more kindle books in their store, so they made it very easy for you to add yours.

Most people don’t realize that the Kindle publishing platform lets you submit your book as a simple Word document. If you prefer, you can also submit it as a PDF document. No matter which way you look at it, Kindle publishing is not as hard as it may seem at first.

Want to find out more about getting your book into the Kindle store? Simply request your FREE Publishing for Kindle tips and special report.

To discover just how easy it is to become a Kindle author, and how it can benefit you, simply go to http://kindle-publishing.net

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Although article writing has become a big source of Internet traffic, making money from articles is more difficult today because of growing competition online.

You must understand you are competing with writers all over the world who are trying to catch the attention of readers on the Internet.

You can surpass these other writers if you can energize your article writing skills. Here are a few ideas on how to do that.

1. Improve your article writing skills.

Obviously you need to become a better writer if you want to achieve better results from your articles.You should have a great mastery of the language you are writing in.

You should also be able to communicate your thoughts in a simple and easy to comprehend manner. It is helpful if you can study tips on how to write better content.

Angela Booth offers free and paid training on improving as a writer and making money writing online.You can also choose to participate in writing workshops or working with other experts and writers who can provide you with useful writing tips.

2. Write interesting titles.

You should know that an article title makes a big difference in getting the reader into the opening paragraph.

Make sure your headlines are interesting. This will help you catch the attention of the reader.

Make them well written, descriptive, interesting, well thought out, and to the point. Don’t forget to use relevevant keywords so the article will potentially show up on relevant searches.

3. Write where you are comfortable.

I have written thousands of articles and this is a very key point. Sit down where you are comfortable. This will make it easier for you to be creative.

Buy a laptop so you can move around if you need to. This could be on the beach, a park, a quiet home office, and so on. Surveys show that the writers create better material when they are relaxed and comfortable in their surroundings.

4. Deliver quality articles.

You can not expect your articles to drive traffic to your website if they are not high quality.

Work hard at providing your readers with the best content you can. Fill your articles with helpful information that the reader needs. Also make sure your articles are organized and easy to comprehend.

5. Write timely articles.

The best articles are those that are written about current topics in the niche you are in.

Discussion forums are a great place to see what people are talking about. BigBoards.com is a good source for forums on almost every theme you could think of.

Writing fresh content, that the reader can not find elsewhere, helps make you unique. It also helps brand you as an expert in your niche.

Follow these 5 tips to become more productive in your article writing and energize your writing skills.

If you enjoyed this article by Jeff Schuman please visit his article marketing website today.If you are not an article writer he offers a hands off program for getting backlinks and traffic using the power of writing and submitting articles to make money online.

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Stephen Pierce is a Home Business Coach who is heavily involved in internet marketing and a company called MRMI. When doing random searches on google for MLM programs, you will typically discover Stephen Pierce’s websites and videos. There, he will normally invite you to subscribe to his newsletter for more in depth information.

Living in D.C.,Pierce was always encountering trouble after he was expelled from high school at the tender age of 16. It was during a fight between two gangs when he was shot in the leg and left wondering if he’d make it through the experience alive. Although the bullet is still in his leg today, he moved on from that experience to become a different person.

After many years of one failed business after another and much soul searching, he decided he had had enough. He filed for bankruptcy in the late 1990s and he slept in a friend’s office at night. Stephen started borrowing a computer and Internet connection, which ultimately ended up in his becoming an expert on the Internet.

He started to do well with stock picks and he offered tips and tricks to others free on a forum he frequented. Once he figured out his tips were worth literally thousands of dollars in profit to others, he decided to put together a membership site. That first year he made 500K online alone. Now he’s grossing over 10 million dollars a year and he is a highly sought after speaker and coach.

He now enjoys the life of a gated community, a mansion, a gorgeous family, and being able to help others achieve their dreams and goals in life. In fact, it isn’t about the money for him. He finds rewards in being able to coach others and as a certified accelerated innovation trainer, he does just that. CEOs and executives around the world have been trained by Pierce, and many more individuals take advantage of Stephen Pierce’s coaching expertise each and every year.

Pierce knows the power of passion, which is why he has been able to raise nearly 1 million dollars for charity programs throughout the world. Ultimately, he is someone who knows what it’s like to start from scratch and to make life as successful and rewarding as you want it to be.

He offers multiple opportunities to learn from him through online membership clubs and coaching platforms depending on where your passions happen to lie. From making a part time income from home to replacing your current brick and mortar career, it is all possible if you have the right knowledge and tools.

I conclude by saying Stephen Pierce has a good business plan, but I recommend that you do your researh on him to gain insight on how his business plan is done online. It’s my personal opinion that there are some pretty simple business opportunities available today that can garnish you unlimited business success without the need to spend thousands of dollars in coaching fees – but, of course, the end decision is up to you.

If you really want to learn the secrets of how to choose a profitable opportunity, read my author bio below – I have a treat for you.

Linda Credit is a well known Attraction Marketing Coach. She can teach you how to immediately start sponsoring 10-20 people per month into your MLM business. For immediate access to her MLM Training that will teach you how to generate hundreds of fresh, targeted leads every single day, visit Linda Credit’s MLM Training now!

Building your own sales minisites can be a bit of a chore – no doubt! After creating a product you need a website to sell it from, but for some this step has a steep learning curve. The process of creating a sales minisite is one area that sometimes stops potential internet marketers from profiting on the web.

But, this step is essential if you want to make any money online. You also need a sales site to attract affiliates, get involved in joint ventures or to give your internet marketing business any credibility. It’s obvious though why this step causes many internet marketing novices to stop in their tracks. But there are several ways around this sticking point.

Here are 5 top ways you can immediately use to speed up the process of creating a simple sales site for your next internet marketing project.

1. Use Video

A video sales page usually just has a video, a few bullet points, and a buying link. Once you have shot your sales video then creating the page is the easy part. By using video you immediately do away with most of the problems of web graphics, formatting text, crafting a sales letter, and lots of HTML coding.

The big benefit of including video as your sales message, is that you can also demonstrate your product right there on the screen. This is powerful marketing.

2. Use Outsourcing

If you decide to outsource your minisite creation you will of course need a budget to pay your freelancer. The good news is that there are thousands of highly talented and creative web developers out there who can help you out. Freelance sites like elance.com or peopleperhour.com have lists of those who can create your minisite.

On many of these freelance sites you don’t need to pay anything until you are satisfied with the result. Also, those interested in taking your project will indicate how much they are willing to take to complete it, so they try to “out bid” each other. These two factors will tend to keep the costs down and get you a great job for a great price.

3. Use Someone Else’s Site

If you don’t have a product yet you can use someone else’s site and sell their product as an affiliate. Although this doesn’t get your site up and running it does give you a chance to earn money, gain experience, and to build a list of your own buyers. This also helps you gain a bit of breathing space while you get your own products up and running.

The another big advantage of this technique is that you can see the type of websites that are converting visitors to buyers, and making money. This can give you big pointers to what you need to include in your own minisite project.

4. Use Templates

Templates are webpage blanks. They have all the features of the completed page like headlines, subheads, testimonial boxes, bullet lists and buying links, but none of the detailed content. This leaves you free to plug in your own information and transform the template into your own sales page.

The big advantage here is that your sales page will be your own. Even although you started off with a common template, your own information will turn it into a sales minisite that no one else has. You can even include your own graphics, video, etc to transform it into something unique.

5. Use PLR Products

Private label rights products (or PLR for short) often come with their own sales sites. You can of course usually edit both the PLR product, and the sales site, and so produce not only a unique product, but also a unique sales minisite. You don’t have to do this of course. At the very least all you have to do is insert your own buying link into the sales page to make the site your own.

Any of these strategies can short circuit the process of creating your own high profit sales minisite. You need to remember that the process of creating web pages is central to internet marketing, but to get up and running you don’t need to spend hours and hours slaving over a hot keyboard.

Internet marketing can be highly competitive, and therefore you need to have every advantage possible in order to maximize your probability for success.

If you are trying to sell a product or service on the internet using a website, then understanding social proof and how to use it can have a massive impact on your success. But this also means that if you fail to understand the concept of social proof or use it incorrectly, you may be leaving money on the table and minimizing the number of sales you can ultimately receive.

Defining Social Proof

The definition of social proof is easy to understand: It means letting other customers prove to your reader that you are offering a quality product or service. This is usually accomplished with a testimonial, and it can be made even more effective if there is a video testimonial instead of just a written one.

The objective that you are trying to accomplish with this should be easy to understand. You are trying to build trust and confidence with your reader to the point that they are confident enough to make a purchase. What better way is there to build trust than to read about what other people honestly think about your product or service?

Good Social Proof Means Good Sales Copy

The obvious objective of a sales page is to convince a reader to make a purchase, and if you do not figure out how to get the reader to trust you then you will have a hard time getting them to take any action at all.

One of the benefits of using social proof correctly with your copywriting and sales page is that it makes it much easier for your product to go viral. Since you have already built trust with your customers, they may be willing to go out and promote your product without asking simply because they recognize the high quality that you are providing.

Is A Paid Testimonial Manipulative?

The short answer is, it can be, but if you do it the right way then it is perfectly ethical and legitimate. Offering to pay money for a fake testimonial can be considered manipulative and is definitely the wrong way to achieve good social proof.

But if you contact a well-known author in your niche market and ask them whether they would be willing to review your product, you might even be able to offer a cash incentive since you know that their time is very valuable, and a good review from this person will help you build credibility.

In the end, nobody is going to make a purchase from you unless they trust you, and utilizing social proof means demonstrating that other people trust you, which ultimately leads to more sales.